HR Business Check
A precise picture of six areas: leadership, structure and roles, recruitment and onboarding, performance, team culture, pay and motivation. This step is free.
Service details
HR coaching for small and medium businesses
From employee to team member
I am Seyed Masoud Akrami, an HR coach. I work with leaders of businesses of 5 to 500 staff, using SBE+: Scan, Build, Embed.
Experience across industries
Food and confectionery
Restaurants and cafés
Hospitality
Retail and trade
Manufacturing
Apparel
Healthcare
Company registration
31
Years of management experience
31+
Organisations I am familiar with
31
Steps in the SBE+ method
31
Areas in the Business Check
01The challenge
Three familiar patterns in small and medium businesses
These patterns grow heavier as the organisation grows.
01
Roles are unclear
Output, target figure and decision authority are not written down for each position, so accountability stays vague.
02
Words do not reach the manager
Things that may never be said directly to a manager stay hidden until they become a crisis or a resignation.
03
Hiring and discipline by taste
Hiring runs on instinct, and mistakes are handled by mood rather than a two-sided code.
02Services
Four services, each with a written deliverable
Every service ends in a document or report you can use.
Roles and indicators
Job and duty descriptions for up to fifteen positions, plus measurable indicators (KPIs) with a fixed reporting template.
Service detailsHiring, onboarding and discipline
Recruitment process, structured interviews, a 30-day onboarding plan and a behaviour-correction disciplinary code. For some businesses, employment contracts.
Service detailsConversation, coaching and follow-up
Private conversations with staff, management coaching within the project, monthly monitoring and a final impact report.
Service details02The SBE+ method
The goal: from “employee” to “team member”
An employee collects a salary and gives the minimum. A team member belongs, and stays through hard times. My proposed path takes six months.
00
Alignment
We agree with management on the end goal in one shared language, and record the HR objectives.
01
Scan
A business check, interviews with management and private conversations with up to fifteen key employees.
02
Build
Three things per role: output, target figure, decision authority. Job descriptions, recruitment process and a two-sided disciplinary code.
03
Embed
Three monthly questions with each person, private conversations every two months, and a reporting model with one person to follow up.
The first step is a free Business Check.
Get your free Business Check03Experience
Two experiences from the field
The businesses’ names are confidential. These are real experiences, with identifying details removed.
Anonymous experience 1
One form, one meeting
Before any disciplinary warning
Story
A manager was upset with a cashier and asked for a formal warning, though the cashier had done the job correctly.
Action
The alleged breach was put in writing and reviewed in a private meeting with the manager, the employee and the coach.
Lesson
Two questions about the duty description were enough to stop a warning based on personal taste.
Manufacturing business
Three months
Until a skilled employee left
Story
An administrator whom the manager was happy with said, after three months, that they wanted to work for themselves.
Action
After they left, a confidential conversation with them revealed the real reason.
Lesson
The reason was something never said directly to the manager.
04About Masoud
Masoud AkramiHR Coach
Every organisation grows through its people
My path began in the finance department of a cooperative, then moved to insurance sales and leading a sales network. In those years I saw that growth starts with people. In 2023 I found coaching. Today I coach HR in food and beverage, restaurants and cafés, hospitality, retail, manufacturing, apparel and healthcare.
What I believe
What is built with patience and trust in God endures.
I designed SBE+ myself. In every engagement I facilitate decision-making. Final decisions and execution stay with the business owner.
Training and background
Level 2 coach (2023)International Business Coaching Center, ICF-approvedIntern and collaborator of Abbas Khanzadeh, Senior Business Coach15 years of management experienceInternational seminars since 2016
05Articles
For leaders who want their team to stay
All articles
06Book a session
The first step is a free Business Check
The Business Check is a precise picture of your HR across six areas. With it, you know where to begin.
First step: no cost
- Each organisation’s information and documents are protected under a non-disclosure agreement.
- The Business Check ends in a written diagnostic report.
- Final decisions and execution always stay with the business owner.